Pain Pure is not your average bakery. Deborah, the founder of Pain Pure, has a passion for baking sourdough bread and loves to experiment with special flavors. In 2020 her husband Seppe joined the company. As the bakery was growing, there was a strong need for a relocation and rebranding. Stille Bliksem created a sustainable brand strategy and the soul of the brand. The identity was translated into a not so average brand identity accompanied by packaging and webdesign by OWC.